O2 Slovakia: The Forgotten Day of Freedom

O2, the telecommunications company, marked the anniversary of the Velvet Revolution in Slovakia and the Czech Republic to improve brand perceptions.

Campaign details

Brand: O2 SlovakiaBrand owner: O2Lead agency: Triad AdvertisingContributing agencies: Seesame, Fleishmann HillardCountry: Czech Republic, Slovak RepublicIndustries: Telephone & internet servicesMedia channels: Livestreaming, Mobile & apps, Online display, Public relations, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

O2 is one of the biggest telecommunications operators on the Slovak market. The brand has a clear purpose, and that's fairness and freedom. In 2017, O2 found a great strategic opportunity to strengthen its brand perception and leveraged it in...

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