Neutrogena: A moisturizer for those who never stop

Skincare brand Neutrogena used an innovative programmatic campaign to drive awareness and trial of its new Hydro Boost product in Argentina.

Campaign details

Brand: NeutrogenaBrand owner: Johnson & JohnsonLead agency: J3Contributing agencies: J3 Studios, CadreonCountry: ArgentinaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Outdoor, Point-of-purchase, in-store, Programmatic display, Social mediaBudget: 500k - 1 million

Executive summary

Skincare brand Neutrogena had planned within its launch calendar for 2018 to expand its portfolio of Neutrogena Hydro Boost, its 'hero' platform of the line of moisturising facial creams containing hyaluronic acid. The launch was already set for Q1 2018, taking advantage of the fact that the portfolio had...

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