Nerolac: An unconventional approach to boost growth

Nerolac Paints increased market share in India's home paints category during Q3 2018. Ranked third in the Indian home paints market, Nerolac needed to improve its performance in Q3, the competitive wedding and festive season, over that of the previous year.

Campaign details

Brand: NerolacBrand owner: Kansai Nerolac Paints Ltd.Lead agencies: FCB India, MumbaiContributing agencies: Interactive Avenues - Digital, Lodestar - MediaMarket: IndiaIndustries: Home improvement Media channels: Integrated, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Social media, Television, Video on demandBudget: 3 - 5 million

Executive summary

This case illustrates how Nerolac Paints grew in the highly competitive festive and wedding season by giving consumers a new way to evaluate their paint purchase. A distant third in the...

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