Campaign details
Brand: Untold Festival & National Institute for Blood TransfusionsBrand Owner: Untold Festival & National Institute for Blood TransfusionsLead Agency: UMContributing Agency: McCann BucharestCountry: RomaniaIndustries: Public healthMedia Channels: Events & experiential, Other & ambient media, Outdoor, out-of-home, Public relations, Social media, Sponsorship - event, property, Television, Websites & micrositesBudget: Up to 500k
Executive Summary
Pay with Blood is the boldest national campaign ever run for blood donations in Romania, put in place through an extraordinary partnership between Untold Festival and National Institute for Blood...