Campaign details
Brand: National Health Insurance Company – DamanBrand Owner: National Health Insurance Company – DamanLead Agency: FP7/DubaiContributing Agency: PHD DubaiCountry: United Arab EmiratesIndustries: InsuranceMedia Channels: Direct marketing, Magazines - business, trade, Magazines - consumer, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
To help Daman (UAE's leading health insurer) play a meaningful role in the lives of people in the UAE, beyond just selling insurance plans, we tapped into a problem of vitamin-D deficiency.
And created an educational...