Campaign details
Brand: MTV (Murr Television Lebanon)Brand owner: MTV (Murr Television Lebanon)Agency: TBWA\RAADMarket: LebanonIndustries: Tv channels, services & programmesMedia channels: TelevisionBudget: No Budget
Executive summary
In Lebanon, more than 17,000 people disappeared during the 1975 civil war. Gradually, over the 44 years that passed, people and media outlets became silent on the matter. Today, mentions of the disappeared have officially vanished from all conversations and media headlines.
Murr Television(MTV) is one of Lebanon's leading TV stations, with a purpose to push the nation's boundaries and lead public-driven reforms....