Campaign details
Brand: Micromax Unite 4 Brand Owner: Micromax Informatics Ltd.Lead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Mobile devicesMedia Channels: Online display, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Executive Summary
Our roots symbolise our identity, just as our talents make us unique. However, the nation has been reeling under a post-colonial hangover in the many decades since its independence. Speaking in English has become a mandate, as it were, to measure one's potential of making it big. At the same time, achievers...