Maxis: Kongsi Home Project (Share a Home Project)

This case study shows how Maxis, a communications company, improved brand equity and rebooted its annual CSR initiative using a multi-platform awareness campaign in Malaysia.

Campaign details

Brand: MaxisBrand Owner: Maxis BerhadLead Agency: Ensemble Worldwide, Initiative MalaysiaContributing Agency: Rocket Internet GMBH Malaysia, GemFive, Happy Fresh, RakutenCountry: MalaysiaIndustries: Business servicesMedia Channels: Email marketing, Online display, Online video, Social media, Websites & microsites, Word of mouth, advocacyBudget: Up to 500k

Executive Summary

Festive celebrations are common in Malaysia, and brands use them as an opportunity to do CSR. Maxis has done the same internal CSR campaign for many years achieving minimal impact. It was time to reach further by getting the public involved....

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