Laser or L'Oréal

This case study describes how beauty brand L'Oréal conducted a very public content-led experiment to launch its Revitalift Laser X3 product in Australia.

Campaign details

Brand: L'Oréal Paris Revitalift Laser X3Brand Owner: L'Oréal ParisLead Agency: McCann MelbourneCountry: AustraliaIndustries: Skin care, sun protectionMedia Channels: Content marketing, Online video, Product sampling, Social media,TelevisionBudget: Up to 500k

Executive summary

Australia is a country obsessed with cosmetic procedures. In 2015, it overtook the US as the biggest market for cosmetic surgery per capita, with over $1 billion dollars spent annually on procedures that can cause significant financial and physical pain.

For the launch of Revitalift Laser X3, L'Oréal Paris set out to show Australian...

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