Knorr: Mommy PK Daddy Cooking Contest

Abby Ting, Lydia Sun, Cathy Yang

This case study describes how food brand Knorr used branded content to increase the frequency of home cooking in Taiwan.

Campaign details

Brand: KnorrBrand Owner: Unilever TaiwanLead Agency: PHD TaiwanContributing Agencies: PHD TaiwanCountry: TaiwanIndustries: Convenience, readymadeMedia Channels: Content marketing, Games & competitions, Online display, Online video, Public relations, Social media, Search marketing, Websites & micrositesBudget: Up to 500k 

Executive summary

As the market leader for over 20 years, Knorr needed to engage with its core audience with more meaningful rigour.

Knorr understood that today's moms are busy and stressed, balancing different roles at work and at home. In constant pursuit of more efficient ways to make...

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