Campaign details
Brand: JetBlueBrand Owner: JetBlueLead Agency: MullenLowe BostonContributing Agencies: MediaHubCountry: United StatesIndustries: AirlinesMedia Channels: Content marketing, Online video, Public relations, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive Summary
In politics, when opposing sides come together to reach a higher goal, it's called "reaching across the aisle". Well, that wasn't happening in Q1 2016. Nothing was getting done in Washington.
To demonstrate what people are capable of when they set aside their differences, JetBlue put a plane full of complete strangers to...