Hungarian Telekom: Senior Gamer Club

Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents upgrade their digital skills and reconnect with their grandchildren.

Campaign details

Brand: Hungarian TelekomBrand owner: Deutsche TelekomAgency: UniomediaMarket: HungaryIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Public relations, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

Telco provider Hungarian Telekom used a purpose-based native media campaign, with gaming as its core idea, to help grandparents find a way back to their grandchildren by upgrading their digital skills and opening up new opportunities with the help of technology.

Childhood years may pass but playfulness doesn't. Grandparents can become digital – all we...

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