How Central's hi-definition store was launched

This case study shows how Central, an apparel and clothing brand, successfully launched its new store in India using a live-streaming social media campaign.

Campaign details

Brand: CentralBrand Owner: Future Lifestyle Pvt Ltd.Lead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Shopping centres, mallsMedia Channels: Online video, Social media

Executive Summary

Objective:

  • Awareness of the new launch
  • Communication of brand objective: hi-definition store with hi-definition shopping experience
  • Support walk-ins

Challenge:

  • To position Central as a hi-definition shopping destination
  • The choice of platforms to use for the launch

Plan:

  1. Social Media
  2. Paid Social
  3. Influencers/Bloggers
  4. Facebook live stream

Central presents fashion in hi-definition at Aerocity, Delhi

How should we tell the audience about the new store?

  1. Teaser...

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