Campaign details
Brand: CentralBrand Owner: Future Lifestyle Pvt Ltd.Lead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Shopping centres, mallsMedia Channels: Online video, Social media
Executive Summary
Objective:
- Awareness of the new launch
- Communication of brand objective: hi-definition store with hi-definition shopping experience
- Support walk-ins
Challenge:
- To position Central as a hi-definition shopping destination
- The choice of platforms to use for the launch
Plan:
- Social Media
- Paid Social
- Influencers/Bloggers
- Facebook live stream
Central presents fashion in hi-definition at Aerocity, Delhi
How should we tell the audience about the new store?
- Teaser...