How Amazon earned the trust of Indian shoppers

Karan Anand, Sekhar Patnaik, Christy Kuruvilla

This case study shows how Amazon, the e-commerce brand, tapped into Indians' shopping quirks and developed a campaign aimed at showcasing its ability to meet all their special needs.

Campaign details

Brand: Amazon Brand Owner: Amazon IndiaLead Agency: Interactive Avenues Pvt. Ltd. Country: IndiaIndustries: Online retailMedia Channels: Online display, Online video, Social mediaBudget: 500k - 1 million

Executive Summary

India has a large base of internet population and the e-commerce penetration in the country is expected to grow from 15% to 45% in the next few years. Also, the rate of new adapters coming into the e-commerce fold will be very high. For Amazon India to attain leadership in the sector, the brand had to be established...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands