Campaign details
Brand: Headspace National Youth Mental Health FoundationBrand Owner: Headspace National Youth Mental Health FoundationLead Agency: Leo Burnett Melbourne, Studio PanchoContributing Agencies: InsideOut PR, StarcomCountry: AustraliaIndustries: Charities & voluntary organisationsMedia Channels: Magazines - business & trade, Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Social media, Television, Websites & Microsites, Word of mouth, advocacyBudget: 500k - 1 million
Executive Summary
Technology has made bullying nearly impossible to escape. Bullying has moved from schoolyards to social media, where kids don't always think about the...