Campaign details
Brand: GoogleBrand owner: AlphabetLead agency: OMD Media Direction Russia, SLAVAContributing agencies: Digital BBDO, KetchumCountry: Russian FederationIndustries: Information technologyMedia channels: Competitions & contests, Events & experiential, Online display, Online video, Public relations, Radio & audio, Search marketing, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
The online search engine and maps market has two major players in Russia: Google and Yandex. Russians perceive Google as a foreign company that understands little about Russia, and that's the key barrier for Google's further development...