Finish: #FinishWaterWaste

Dishwasher detergent brand Finish created an integrated campaign to boost consumer sentiment towards the brand and encourage water-saving practices in Australia.

Campaign details

Brand: FinishBrand owner: Reckitt BenckiserLead agency: DEC PRContributing agency: Habitat MediaMarket: AustraliaIndustries: Cleaners & detergentsMedia channels: Content marketing, Events & experiential, Other & ambient media, Public relations, Word of mouth, influencersBudget: Up to 500k

Executive summary

In 2019, Finish determined a global brand purpose: to help conserve water through product innovations that make the need to pre-rinse dishes before using the dishwasher redundant.

We were tasked with creating an integrated campaign to bring this purpose to market locally in a way that resonated...

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