Campaign details
Brand: Ferrero RocherBrand Owner: Ferrero RocherLead Agency: PHD TaiwanCountry: TaiwanIndustries: ConfectioneryMedia Channels: Social mediaBudget: Up to 500k
Executive Summary
Ferrero Rocher is the most famous chocolate brand in Taiwan, especially in the chocolate gifting category. When the gifting season arrives, Rocher is a romantic brand that helps celebrate Christmas more merrily.
However, people give chocolates as gifts throughout the rest of the year too and if Ferrero Rocher wanted to be a top-of-mind brand all year long it needed a solution to spark the attention...