Emirates NBD: Inspire What's Next

Tahaab Rais, Tala Arakji

Private bank Emirates NBD grew brand favourability and sales with an awareness campaign in the United Arab Emirates.

Campaign details

Brand: Emirates NBDBrand owner: Emirates NBDAgency: FP7 McCann DubaiMarket: United Arab EmiratesIndustries: BanksMedia channels: Content marketing, Direct marketing, Email marketing, Mobile & apps, Online video, Social media, Websites & micrositesBudget: 500k - 1 million

Executive summary

As a relatively new player in UAE's private banking segment, Emirates NBD won over clients who shared relationships with multiple behemoth private banking players by giving ultra-high-net-worth individuals what they really needed: a bank that challenged them, not one that patronised them, through its content.

It wasn't a typical...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands