Campaign details
Brand: EGBankBrand owner: EGBankLead agency: FP7/CAIRO, Part of McCann World GroupCountry: EgyptIndustries: BanksMedia channels: Content marketing, Online video, Public relations, Social media, TelevisionBudget: 500k - 1 million
Executive summary
As one of the smallest banks in Egypt, EGBank was on an aggressive growth trajectory. It needed the biggest bulk of Egyptians' help: the youth! As 60% of the population was under the age of 30, EGBank knew that this segment was the future.
The challenge was to turn this unbanked, uninterested target into loyal EGBankers. They needed...