Campaign details
Brand: DunelmBrand owner: Dunelm Group PLCLead agency: MullenLowe London, GoodstuffCountry: United KingdomIndustries: Furniture & furnishings retailMedia channels: Content marketing, Online video, Product placement, Social media, Television, Video on demand, Websites & micrositesBudget: 3 - 5 million
Executive summary
Dunelm, the UK’s homewares market leader, stood out against the sectors endless ‘perfect home’ ads, by creating a campaign that didn’t look like other campaigns.
We got creative with our media, partnering with ITV to sponsor and brand-fund a unique TV Dating show, Back to Mine, aimed...