Campaign details
Brand: DuluxBrand Owner: AkzoNobel Paints (Singapore)Lead Agency: MashwireCountry: SingaporeIndustries: Home improvementMedia Channels: Content marketing, Events & experiential, Games & competitions, Online display, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: Up to 500k
Executive summary
As consumers become more affluent, there is an increasing trend of Singaporeans spending more on their home renovations and this is reflected in an increased demand for personalised products and services. However, the desire to differentiate is limited by the home owner's know-how.
The period leading up to Chinese New Year...