Dulux Ambiance: Personalize Your World

This case study explains how paint manufacturer Dulux targeted home-owners in Singapore to launch its Ambiance special effects paint range.

Campaign details

Brand: DuluxBrand Owner: AkzoNobel Paints (Singapore)Lead Agency: MashwireCountry: SingaporeIndustries: Home improvementMedia Channels: Content marketing, Events & experiential, Games & competitions, Online display, Online video, Outdoor, out-of-home, Social media, TelevisionBudget: Up to 500k

Executive summary

As consumers become more affluent, there is an increasing trend of Singaporeans spending more on their home renovations and this is reflected in an increased demand for personalised products and services. However, the desire to differentiate is limited by the home owner's know-how.

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