Campaign details
Brand: Dubai Media CityBrand owner: TECOM GroupAgency: FP7 McCann DubaiMarket: United Arab Emirates, Saudi ArabiaIndustries: Property and constructionMedia channels: Outdoor, out-of-homeBudget: Up to 500k
Executive summary
Dubai Media City needed to heighten awareness and promote its brand as a regional business hub.
We discovered Dubai Media City’s plain white construction barriers were visible throughout each 50 minute episode of the popular, pan-Arab morning TV show, Sabah Al Arabiya. This meant they were probably the most-viewed construction barriers in the Middle East.
That empty...