Campaign details
Brand: DoveBrand owner: UnileverLead agency: InitiativeContributing agencies: Reprise, CadreonMarket: ArgentinaIndustries: Toiletries & cosmetics (general)Media channels: Integrated, Magazines - consumer, Online display, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Radio & audio, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
The Dove brand created #ProjectShowUs. #ProjectShowUs was the world's first image library to break beauty stereotypes on an unprecedented scale, with 5,000 images available for use by the media and advertisers on Getty Images.
Dove, along with the images of Getty, Girlgaze...