Campaign details
Brand: Dove DermaseriesBrand owner: UnileverAgency: MindshareMarket: MalaysiaIndustries: Skin care, sun protectionMedia channels: Mobile & apps, Programmatic display, Sales promotion, Voice, chatbotsBudget: Up to 500k
Executive summary
Dove DermaSeries managed to identify its key audiences through smart use of consumer intelligence and data deployment. This identification enabled the brand to engage more precisely with and deliver a better experience to consumers. The overall execution resulted in not only an increase of audience interaction, but also in actual business impact for the brand.