Campaign details
Brand: David Sheldrick Wildlife TrustBrand owner: David Sheldrick Wildlife TrustLead agency: whiteGREYCountry: Australia, Kenya, Tanzania, United Kingdom, United StatesIndustries: Charities & voluntary organisationsMedia channels: Content marketing, Online video, Social media, Websites & microsites, Word of mouth, advocacy Budget: No budget
Executive Summary
For decades, conservationists rallied people against poachers to save elephants from extinction. Despite the war on poaching being won, elephant populations continue to be decimated. The ugly truth is that poaching's well-publicised decline left the public no reason to donate to the cause. People...