Campaign details
Brand: Communication and Information Technology CommissionBrand owner: Communication and Information Technology CommissionLead agency: TBWA\FULLSTOPCountry: Saudi ArabiaIndustries: Telecoms & internet servicesMedia channels: Direct marketing, Events & experiential, Online video, Social mediaBudget: 500k - 1 million
Executive summary
Internet exposure is growing rapidly, faster than parents' ability to control usage. This is a huge issue for a young population such as in Saudi Arabia where kids tend to be more tech savvy than their parents. This makes them more vulnerable to exposure to the wrong content and interacting with...