Campaign details
Brand: Coca-ColaBrand Owner: Coca-ColaLead Agency: FP7/Dubai, Memac Ogilvy DubaiContributing Agencies: UM DubaiCountry: Middle EastIndustries: Carbonated soft drinksMedia Channels: Online video, Packaging & design, Social media, Word of mouth, advocacyBudget: Up to 500k
Executive summary
In a world beset with prejudice, Coca-Cola used the power of social media to send a message against prejudice from a region that's seemingly more prejudiced than most – the Middle East.
During Ramadan – a month of unity where Muslims fast from dawn to dusk – we invited six...