Campaign details
Brand: Coca-Cola Brand Owner: The Coca-Cola Company Lead Agency: Ansible Mobile Contributing Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Carbonated soft drinksMedia Channels: Mobile & apps, Outdoor, Other & ambient media, Product sampling, Social media, Virtual & augmented realityBudget: Up to 500k
Executive Summary
Objective: To drive sampling for the newly-launched Coca-Cola Pop cans – a 180ml can – among 16 to 24-year-old young adults, during the winter season.
Insight:Social listening among our TG revealed a sharp rise (400-425%) in conversations around...