Coca-Cola: Creating an unforgettable brand experience for a mobile first audience

Ronit Roy, Ria Pandit, Madhur Das

This case study shows how carbonated drinks brand Coca-Cola launched its 180 ml Pop can product in India, using a mixed-reality experience campaign.

Campaign details

Brand: Coca-Cola Brand Owner: The Coca-Cola Company Lead Agency: Ansible Mobile Contributing Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Carbonated soft drinksMedia Channels: Mobile & apps, Outdoor, Other & ambient media, Product sampling, Social media, Virtual & augmented realityBudget: Up to 500k

Executive Summary

Objective: To drive sampling for the newly-launched Coca-Cola Pop cans – a 180ml can – among 16 to 24-year-old young adults, during the winter season.

Insight:Social listening among our TG revealed a sharp rise (400-425%) in conversations around...

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