Chevrolet Spark CVT: The car that once again had it all

Car brand Chevrolet launched a CVT automatic version of its entry-level car in Mexico with a clever, engaging campaign to convince younger buyers that affordable comfort is possible.

Campaign details

Brand: ChevroletBrand owner: General MotorsLead agency: Commonwealth McCannCountry: MexicoIndustries: Supermini, subcompact carsMedia channels: Content marketing, Outdoor, out-of-home, Social mediaBudget: 1 - 3 million

Executive summary

Chevrolet Spark is one of the most emblematic cars that has ever existed in the Chevrolet portfolio in Mexico. Over the years, it has earned a place in the hearts of all Mexicans, and despite it being an entry-level automobile, it has always offered more than expected within the price bracket in the automobile category (technology, comfort, design). But how do you...

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