Cadbury OREO: Seriously, you have to try it!

Chocolate brand Cadbury recruited an internet celebrity to encourage UK consumers to try two new products.

Campaign details

Brand: Cadbury OREOBrand owner: Mondelēz InternationalLead agency: VCCP Partnership, CaratContributing agencies: Golin, ElvisCountry: United KingdomIndustries: ConfectioneryMedia channels: Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Product sampling, Public relations, Social media, Word of mouth, influencersBudget: 500k - 1 million

Executive summary

We helped chocolate brand Cadbury reconnect with a new generation of chocolate eaters in the UK by introducing two delicious new products: Cadbury Dairy Milk OREO Sandwich and Cadbury OREO Bites. Our campaign helped double market share for both products six...

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