BT Sport: #GoalsRecreated

This case study shows how BT Sports, a sports broadcaster, successfully kicked off its summer programming in the UK with a campaign that recreated famous football moments and asked fans to submit their own.

Campaign details

Brand: BT SportBrand Owner: BTLead Agency: BT in house (Creative)Contributing Agencies: Maxus (Media Buying)Country: United KingdomIndustries: Telephone & internet services, TV channels, services, programmesMedia Channels: Online video, Social mediaBudget: Up to 500k

Executive Summary

#GoalsRecreated is a best-in-class example of a social campaign demonstrating that amazing results can be achieved on a shoestring budget via the power of a great social strategy.

Through understanding the content that appeals to our "football fan" target audience, we brought our summer "Four Competitions, One Venue"...

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