Campaign details
Brand: BridgestoneBrand owner: BridgestoneAgency: Ringier Axel Springer PolskaMarket: PolandIndustries: Tyres, fuel, accessories, servicesMedia channels: Content marketing, Mobile & apps, Online video, Print - general, unspecified, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k
Executive summary
When its ad budget was cut, Bridgestone was forced to face competitors and defend its market share differently in 2019. After research on brand perception and target group needs, it was decided to launch a 10-month content marketing campaign that connected the brand with new territory...