Bosch Turkey: Data-Driven Targeting with Oracle Data Cloud

BSH Hausgeräte GmbH, a home appliances brand, used first-party data to micro-segment its audience and reduce its advertising campaigns' cost-per-acquisition rates in Turkey.

Campaign details

Brand: Bosch TurkeyBrand owner: BSH HausgeräteLead agencies: OMD Turkey, BSH Data Transition TeamContributing agency: Oracle TurkeyMarket: TurkeyIndustries: Home appliancesMedia channels: Programmatic displayBudget: Up to 500k

Executive summary

BSH Regional Digital Transition Team set out to drive a reduced Cost-Per-Acquisition (CPA) for its marketing campaigns and it aimed to use a data-driven approach for better conversion rates on their campaigns.

On top of that, BSH Regional Digital Transition Team was leading the Omni Channel Strategy Project for Turkey within CRM initiative and our main...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands