Campaign details
Brand: Bosch TurkeyBrand owner: BSH HausgeräteLead agencies: OMD Turkey, BSH Data Transition TeamContributing agency: Oracle TurkeyMarket: TurkeyIndustries: Home appliancesMedia channels: Programmatic displayBudget: Up to 500k
Executive summary
BSH Regional Digital Transition Team set out to drive a reduced Cost-Per-Acquisition (CPA) for its marketing campaigns and it aimed to use a data-driven approach for better conversion rates on their campaigns.
On top of that, BSH Regional Digital Transition Team was leading the Omni Channel Strategy Project for Turkey within CRM initiative and our main...