Big Bazaar: lighting lamps in the unseen parts of the nation

Neha Kulkarni

This case study shows how Big Bazaar, a hypermarket brand, cut through the industry noise during Diwali celebrations by devising an emotional campaign that connected with Indian audiences.

Campaign details

Brand: Big BazaarBrand Owner: Future GroupLead Agency: DDB Mudra GroupContributing Agencies: Autumn WorldwideCountry: IndiaIndustries: Department storesMedia Channels: Online video, Print - general, Public relations, Social media, Television

Executive Summary

Big Bazaar takes its mandate of 'Making India Beautiful' seriously, wanting to lead not just in market share, but also in the share of hearts. As a brand, it aspires to take the nation to a better tomorrow, telling stories of progress and growth. During Diwali last year, Big Bazaar launched 'Paper Patakhas' (origami firecrackers) in...

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