Axis Mutual Fund: We proved that quirky dreams could be great careers

Siddharth Sengupta

This case study shows how Axis Mutual Fund, a mutual funds company, increased its brand awareness in India and made it fun to think about children's futures.

Campaign details

Brand: Axis Mutual FundBrand Owner: Axis Mutual FundLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: InvestmentMedia Channels: Online video, Social media, Websites & microsites

Executive Summary

As kids, we dreamed of doing something quirky. But, those dreams remained unfulfilled, probably because our parents weren't able to see those dreams actually developing into a serious career.

Axis Mutual Fund wanted parents to know that these wacky dreams can be real careers while building on their #DoYourHomework campaign.

Interactive Avenues initiated a digital campaign – #QuirkyKidCareers that celebrated the wacky...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands