Campaign details
Brand: AmigoBrand Owner: Strauss GroupLead Agency: McCann Worldgroup BucharestContributing Agency: MRM BucharestCountry: RomaniaIndustries: Hot drinksMedia Channels: Online display, Online video, Print - general, Social media, Television
Executive Summary
This case study explains the re-birth of an icon, Amigo, a brand that Romanian people grew up with – as the only coffee brand available during communist time – and its expansion beyond its traditional category.
Amigo instant coffee is the coffee that we grew up with, but also the one that over the years we grew...