Campaign details
Brand: AguilaBrand owner: AB InBevAgency: MullenLowe SSP3Market: ColombiaIndustries: Beer & ciderMedia channels: Radio & audio, Television, Websites & micrositesBudget: 0k
Executive summary
Studies show there is a strong link between excessive alcohol consumption and domestic abuse, rape, even homicide. In most cases, the victims are female.
In Colombia, it's mandatory for alcohol brands to carry a disclaimer on their advertising that warns of the health dangers of excessive alcohol consumption, but their effectiveness is in question as a mere footnote to the ads.
On International...