Campaign details
Brand: ACT FibernetBrand Owner: Atria Convergence Technologies Pvt. LtdLead Agency: Interactive Avenues Pvt. Ltd.Country: IndiaIndustries: Telephone & internet servicesMedia Channels: Content marketing, Social mediaBudget: Up to 500k
Executive summary
Objective: Use of flash animation to gain attention and increase engagement on the brand's Facebook page.
Challenge: Break through the users' cluttered news feed and engage with them in a new way.
Plan: Social media, paid social.
We came up with a series of posts and videos made in flash animation. These were...