Campaign details
Brand: 10X InvestmentsBrand Owner: 10X InvestmentsLead Agency: M&C Saatchi Abel, Cape TownContributing Agencies: Platypus Productions (PTY) LtdCountry: South AfricaIndustries: InvestmentMedia Channels: Online video, Social mediaBudget: Up to 500k
Executive Summary
The campaign goal:
Make people aware that their retirement outcomes are seriously affected by high investment fees, and convince them to take action by switching to 10X.
The big idea:
Create an engaging viral video activation that clearly differentiates 10X from both competitors and the category.
The execution:
The big idea came to...