Xaxis, GlobalGiving and the Girl Fund

Sabrina Bailey-Navalon, Georgie Broadhead

Notwithstanding lack of client data, media company Xaxis collaborated with charity GlobalGiving to raise funds for the Girl Fund.

Campaign details

Brand: GlobalGivingBrand owner: GlobalGivingLead agency: Xaxis EMEACountry: GlobalIndustries: Charities and voluntary organisationsMedia channels: Content marketing, Online display, Programmatic display

Executive Summary

It's often assumed that advanced data-driven digital advertising is expensive and requires organisations to have extensive customer data, hence it is only available to the corporate sector.

Xaxis wanted to prove this assumption wrong, to show that data-driven programmatic advertising can be an accessible, effective and cost-efficient way for all sizes and types of businesses to achieve their goals. Furthermore, we wanted to show that it can be...

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