Campaign details
Brand: Volkswagen BeetleBrand owner: VolkswagenAgency: PHD ChinaCountry: ChinaIndustries: Mid-size, large family carsMedia channels: Events & experiential, Online display, Online video, Social media, Sponsorship - event, propertyBudget: Up to 500k
Executive summary
After 81 years in production, and endless features in popular culture, the famous VW Beetle will be no more, but we had one last sales push to see it off.
This paper shows how a touch of nostalgia, married with contemporary audience insights, created something appropriately fitting for the Love Bug, and saw stellar...