Vim: Mirror Image

Vim, the household cleaning product, brought alive its shine proposition with the use of reflective plates as a medium in India.

Campaign details

Brand: VimBrand owner: Hindustan UnileverAgency: Geometry EncompassMarket: IndiaIndustries: Cleaners & detergentsMedia channels: Outdoor, out-of-homeBudget: Up to 500k

Executive summary

In rural India, 57.3% of of people continued to use ash to wash utensils, with the belief that ash made them shinier. Vim aimed to spread awareness about using Vim over ash to make utensils shinier at the Kumbh festival – the world’s largest religious congregation. But shine, as a proposition, needed to be experienced, it couldn’t just be talked about or measured. We had to set...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands