U.S. Army and Independence Day: Resurgence Partnership
Campaign Details
Brand: U.S. ArmyBrand Owner: U.S. ArmyLead Agency: McCann WorldgroupContributing agencies: MRM//McCannCountry: United StatesIndustry: Military & emergency servicesChannels used:Cinema, Events & experiential, Mobile & apps, Online video, Print - general, unspecified, Public relations, Search, Social media, Television, Websites & micrositesBudget: 10 - 20 million
Executive Summary
The U.S. Army image is suffering among prospects
Popular culture is depicting the Army as an outdated and low-tech institution. But the truth is the Army is constantly evolving and taking...