Uber: Smart technologies increase offline media efficiency

Ride-hailing service Uber created a multimedia campaign with its own 'smart out-of-home' system to grow user levels in Russia.

Campaign details

Brand: UberBrand owner: Uber TechnologyLead agency: OMD Media Direction Russia, Media Direction GroupContributing agencies: Code of Trade, Media Direction Programmatic, oneFactorCountry: Russian FederationIndustries: Rail, coach, boat & car rentalMedia channels: Online display, Outdoor, out-of-home, Programmatic display, TelevisionBudget: 500k - 1 million

Executive summary

2017 was expected to be especially challenging for Uber in Russia. On the one hand, the taxi market is very competitive and, on the other, Russia had barely recovered from the economic crisis, so the main source of new Uber customers...

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