Campaign details
Brand: UberBrand owner: Uber TechnologyLead agency: OMD Media Direction Russia, Media Direction GroupContributing agencies: Code of Trade, Media Direction Programmatic, oneFactorCountry: Russian FederationIndustries: Rail, coach, boat & car rentalMedia channels: Online display, Outdoor, out-of-home, Programmatic display, TelevisionBudget: 500k - 1 million
Executive summary
2017 was expected to be especially challenging for Uber in Russia. On the one hand, the taxi market is very competitive and, on the other, Russia had barely recovered from the economic crisis, so the main source of new Uber customers...