Campaign details
Brand: TescoBrand owner: TescoAgencies: MediaCom UK, BBHMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Integrated, Newspapers, Online display, Online video, Outdoor, out-of-home, Print - general, unspecified, Radio & audio, Search marketing, Social media, Television, Video on demand, Word of mouth, influencersBudget: 10 - 20 million
Executive summary
When COVID-19 hit in 2020, nations dealt with it in a variety of ways, for better and for worse. The same was true of advertisers.
Tesco, the United Kingdom's biggest supermarket, reacted to and drove shifts in how...