Campaign details
Brand: TescoBrand owner: TescoAgencies: MediaCom UK, BBHMarket: United KingdomIndustries: Supermarkets & grocery storesMedia channels: Online video, Social Media, Television, Video on demandBudget: 10 - 20 million
Executive summary
Christmas makes or breaks a retailer's year. In the United Kingdom, nine major supermarkets fight to win the hearts and minds of shoppers. It has become the UK's equivalent of the Super Bowl with Christmas advertising anticipated and debated in the news, on TV and in social media.
Retailers must be creative to make a mark. Tesco,...