Techo Latam: Settlements (Favelas)

Non-profit organisation, Techo Latam, used an innovative online campaign to help end the settlements (favelas) across Chile, Argentina, Colombia, Brazil and Peru.

Campaign details

Brand: Techo LatamBrand owner: Techo LatamLead agency: InbraxContributing agencies: Prójimo, Los Notarios, La Motoneta, Deiro FilmsMarket: Latin AmericaIndustries: Charities & voluntary organisationsMedia channels: Cinema, Online video, Outdoor, out-of-home, Social media, Websites & micrositesBudget: Up to 500k

Executive summary

Non-profit organisation, Techo Latam, was challenged to carry out its fundraising online for the first time. The goal was $50k, which is what it would usually collect. The idea was to make Latin Americans in Chile, Argentina, Colombia, Brazil and Peru believe that there was...

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