Sunsilk Cheerkada: From #HairGoals to Life Goals

In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share implementing a motivational campaign which was relevant to its target audience.

Campaign details

Brand: SunsilkBrand owner: UnileverLead agency: MindshareContributing agencies: NuWorks Interactive Labs Inc.Country: PhilippinesIndustries: Hair careMedia channels: Online video, Search marketing, Social mediaBudget: 500k - 1 million

Executive Summary

In the highly competitive hair category, Sunsilk Philippines needed to safeguard its market share – the second largest in the shampoo segment.

The Sunsilk Cheerkada campaign aimed to establish relevance with the brand's target market of young Filipinas, by motivating them to go after their goals.

Through the employment of Google Vogon technology, customised Sunsilk videos featuring...

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